Social networking appears to be the hot topic on just about every site and every post I read, but I know why; it’s because social media marketing is possibly the most underused type of marketing around; that is ironic as it’s practically free. It’s apparent that everyone seems to know about social marketing sites and just about everybody you understand probably has a Facebook profile page, a fan page, a Twitter page, and a LinkedIn profile, or maybe one of those or all of them; however, for marketing purposes they’re underutilized and I’m not sure why. I expect that you have taken advantage of all these platforms and much more. Dentists as a business owner that you should think about each social media site as an important set of resources needed for your dental marketing toolbox and use them liberally. Start here.
As a dentist, you have tools for a variety of procedures performed in the dental office, and although I am not a fan of dental tools I am really appreciative that modern dentistry is available to me and my loved ones. In the previous dentists are becoming a bum rap; not everyone is enthusiastic about their dental appointments. Hopefully, with the ideal mix of social media and a few attractive dental marketing ideas, the general public will have a more positive outlook about their dental hygiene.
I took three of their very popular social platforms in the media world now. You will find more and only one of those three is rated in the top three according to Alexa, but they’re my “go-to” websites for networking. One is less used by the masses nonetheless, it pulls its weight in performance if used correctly and consistently. Let’s begin with that one;
LinkedIn – Ranked #25 on Alexa. I know it seems strange for other people to rank higher but LinkedIn is really on a more “profession-oriented” level of social networking, not so mainstream but very effective in communicating and networking with other professions connected with dentistry. The key here is getting the profile page filled out in its entirety. LinkedIn gives you step-by-step guides since you complete your information; nonetheless, what it will not give you is some beefy information about using keywords in your existing job titles and descriptions. Even using keywords in the area provided for websites. Instead of just adding your URL, name your website with keywords. For instance; Your Town Dentist, if your website then adds that URL too but also use keywords to name it on your profile, ie; Dental Marketing Tools Blog. There is even a place to add your Twitter URL. As soon as you have completed your profile, then go find some classes that are harmonious with your livelihood, such as other dentists, orthodontists, and dental surgeons, comment frequently in the discussions, add talks, be active in the groups you belong to. If you’ve got a blog, LinkedIn offers the capability of feeding your blog posts to your own profile page, or if the site article is on a particularly hot topic which warrants some feedback, post that to the discussions within a group. Learn more here.
Facebook – Ranked at #2 on Alexa of [the] top sites on the internet; everything you don’t know can hurt you on this social platform. For example, were you aware that you don’t necessarily need a personal Facebook profile site to make a Facebook fan page? To create a Facebook fan page one requires only a title for that page and within a couple of minutes, you are prepared to begin posting status updates and locating links. Facebook even gives you tips about how to effectively market your webpage with Facebook advertising. One thing to note when setting up your webpage, take into consideration the title carefully because you won’t be able to change it. Do some research to learn what keywords work best for your clinic; most likely you would employ your custom name and the town in the title. Example: “Your Town Your Dental Care Name” or “Your Dental Practice Name in Your City”. From there the sky is the limit because you can set up RSS feeds from your blog or website when you add fresh content. Even send upgrades from your phone.
Twitter – Ranked #11 on Alexa; a very efficient instrument for dental marketing. Each dentist/dental practice should be using this free societal platform. It’s quick, easy, and today that Twitter has implemented any adjustments by redesigning their web interface, it now becomes a multimedia arsenal for your social media. Very soon you’ll have the ability to embed photos and videos straight on Twitter. Establish your page using a title just as you would your Facebook page. Personalize and customize your background with literally thousands of background options on the internet or design and make your own. Google the words “personalize your Twitter page tutorials” to find out how to produce your Twitter webpage that reflects your dental practice.
Of course, every one of these hints is only beneficial if you use them along with small research to help optimize the measures that you’ve already taken. Something to notice; those tasks can be thieves of the time so it is suggested to do one at a time and in little bites if that’s all you can do. Asking a team member to help you may be an option or perhaps a college student in the graphic design department. College students always need the cash and you can dictate what you want to be done today that you have some basic understanding.
When you haven’t had the chance to see what the social platforms look like or how they work, take some time to lurk around Twitter, read up on LinkedIn. Facebook is pretty much a closed-door unless you have a profile or fan page but look for information via Google searches. Like I mentioned earlier, almost every marketing blogger has written about this subject it shouldn’t be too tough locating a DIY article on interpersonal media.
One last nugget of information; profile pictures, don’t neglect this place. You should aspire to get a consistent profile photo or avatar on each of these websites. This makes you recognizable and provides you and your practice; credibility and status. Think of it as a brand for the clinic’s social badge. A personal photo of you’re fine; this places a face with the name. A symbol is fine too; as long as it is web-ready. Attain a polished and professional look with a profile image that complements any backgrounds or banners on your own current website or blog.